Considering our possible users we curated 3 personas but soon realized each would have significantly different needs from the app.
In the end, we focused on Rahul because of his ability to relate to the problem statement of food cost and gardening interest the best.
He’s an aspiring restaurateur committed to incorporating hydroponic farming into his culinary practices because he wants to reduce the cost of his ingredients and is a plant-enthusiast.
Recognizing our limited access to hydroponic experts and a tight project timeline, we pivoted to interviewing knowledgeable contacts within our network & Reddit threads instead.
We conducted 4 live interviews and read through 20+ messages across 3 Reddit Threads and found that they..
As we progressed into the design phase, I sketched out the hardware component to inform user flow before translating these concepts into lofi wireframes in Figma.
Sensor considerations:
To simplify our MVP, we decided on:
I mapped out the core loop for a hydroponics student like Rahul. With our app, he can:
Future features to be fully built out:
My teammate Taylor found a color palette that resonates with the agricultural industry, and I collaborated with him to train him on using Auto Layout in Figma, applying the branding through design components.
Core elements:
Design a mobile prototype for plant-enthusiasts/cost-savers to monitor, grow and learn about their hydroponic farming systems.
UI/UX
BUSINESS DEVELOPMENT
Consider a revenue models: creating a subscription to the app.